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R.A.R.E. - Revolutionizing Advertising With

[Our Approach to Marketing Messaging]

RARE: Our Framework for Crafting Your Messages that are Relevant, Authentic, Relational, Evangelistic

A persuasive, properly constructed message is the foundation of advertising success. Gravity Well specializes in crafting messages about your business that resonate.

Our R.A.R.E. framework not only creates a deep level of relational trust but serves as a catalyst in shaping your brand identity and advertising strategy. This approach is about simply pushing products—it relates to answering a fundamental question:

How does your product or service transform the lives of your customers?  

Traditional advertising techniques get lost in the shuffle. Our novel, persuasive approach to creative storytelling and branding boosts your emotional connection with customers through messages that are Relevant, Authentic, Relational, and Evangelistic.

The results:

1.     Drive Trust

2.     Generate Impact

This is approach is:

1.     Built on Authenticity

2.     Fueled by Evangelism

Authenticity is the currency in the modern business world. Our approach encourages honesty and openness. It replaces the over-hyped with the genuine. When properly leverages, this approach RARE allows your customers to become a powerful sales force—a private army of evangelists who spread the word about your business.

Real Benefits for Your Business

RARE is more than a concept. It’s true magic lies in the overwhelming success of the businesses who have implemented it. What does this mean for you?

  • Relevant: Your messages hit home. They create an instant bond with customers.

  • Authentic: Genuine messaging builds trust and inspires loyalty.

  • Relational: Every interaction is an opportunity to deepen your relationship with customers.

  • Evangelistic: Turn customers into advocates, amplifying your reach

Gravity Well specializes in leveraging the incredible power of this approach for our clients. Give us a call to start generating reputation and market share for your business. 

Incentives Matter.

Ad Agencies: make a percentage of every dollar you spend.

Ad Agencies: earn more when you spend more.

Ad Agencies: bill by the hour.

Incentives: the more money you spend and the less efficiently they work, the more they earn.

Our best interests are tied to
Your best interests. Our incentives are linked only to your growth.

We charge a one-time, upfront engagement fee followed by a flat-rate monthly fee. We don’t charge by the hour. We get a raise only if your business does better than it did last year. In fact, if your business shrinks this year (for any reason whatsoever) then we take a pay cut. We’re in your corner all the way. We’re all in.

Incentive: We care only about increasing your revenue. If we get a 58% raise, it’s because we grew your top line by 58%. That becomes our new monthly salary. If we follow that with 62% growth the following year, our new salary is raised by 62%.

That’s why we partner only with business owners we believe in.  

Advertising will only accelerate what was going to happen anyway. If you know how to run your business, we know how to advertise it.

Wizard of Ads™ Partners have been carefully recruited and handpicked over a period of 21 years by Roy H. Williams, the founder of the group.

Contact us. Begin a conversation. Invest in us for a day if you choose.

Prepare to be amazed.