Studies show the biggest events in sports with the most consumer interest are the Super Bowl, the Summer Olympics, and the Winter Olympics. The Rio Summer Games were viewed in 78% of U.S. households.

The Games provide a direct, meaningful, and emotional connection with both current and potential clients. Brands that are showcased and during the games historically have experienced considerable return on investment and have had their brands lifted to new heights.

Studies have shown that Games viewers want our story to create an emotional connection. They want content that includes our message of positivity, unity, sportsmanship, equality, diversity, and the quest for greatness.

Our planned storytelling during the games further aligns our brand’s values alongside that of the athletes.

Studies show that people are likely to remember our Olympic brand message. According to Phoenix Brand Effect, 88% of viewers believe that companies provide a public service by supporting athletes. In comparison, 85% of viewers would feel a sense of pride if their company supported the Olympics. “

Simply stated: Investing in this event brings our country together and elevates your brand,