Digital Tactic Data
Podcasting/EffecTV Streaming/Peacock OTT
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IHeartMedia Podcasting
According to an August 2023 EMARKETER forecast, US iHeartRadio podcast listeners will reach 33.1 million, increasing 8.9% YoY.
iHeartRadio will claim nearly a quarter (24.4%) of podcast listeners in the US.
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EffecTV Streaming
Streaming Subscription Counts Continue to Climb
Connected TV Usage Grows
Viewers Are Increasingly Streaming Sports
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Peacock OTT
Premium, Diverse Content Reach wide array of premium content, including live sports, original programming, and popular TV shows and movies
Reduced Ad Load With High Engagement: Peacock is designed to offer a viewer-friendly advertising experience with a lower ad load with high engagement